20+ years across telecom, FMCG, banking, non-profit, government and health tech — from Tarek Nour Communications to leading fundraising success for national causes. Executive MBA, IESE Business School.
15+ years across real estate, banking, FMCG, fashion and B2B — guiding developers through rebranding, positioning and full-scale marketing direction. BBA, Cairo University.
Strategy, PR, creative, media, digital, content and client leadership — one team across Cairo and Muscat.
Leads market assessment and growth strategy design — turning research into roadmaps clients can execute.
Shapes narratives, media relations and crisis playbooks that build and protect brand trust.
Owns the visual voice — identities, campaigns and design systems that make brands unmistakable.
Runs performance, social and analytics — the engine room where ROAS records are set.
Plans and buys media that earns its budget back — across digital, TV, OOH and sponsorships.
Builds positioning, naming and brand architecture — the thinking that came before PAI and Unioa.
Our client leadership on the ground in Oman — local insight, local presence, one standard of delivery.
Bilingual content systems, film and events production — from concept to the final cut.
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